For Authors


ttra 2020 European Chapter Conference
April 27-29, 2020, Innsbruck, Austria
Smart destinations – Smarter tourists?
A roadmap for the future


Objectives of the conference:

Smart tourism has become a new buzzword for academics and practitioners. Earlier contributions focused on the nexus between smart technology and customers through applications that improve interaction and enrich tourist experiences. We adopt a much broader perspective of “smart tourism”. Smart tourism refers to socially sustainable approaches, new but lasting business ideas or environmentally friendly actions towards green tourism, including integrated solutions for transport and local agriculture. Tourism is subject to numerous challenges such as unbalanced tourism, shortage of skilled employees and increasing commodification and resortization. Besides, tourism shows special characteristics such as strong interdependency between service providers and strong presence of small and family entrepreneurs. Besides, it represents a melting pot for foreign employees and international visitors. Thus, the guiding question of this conference is “smart tourism – smarter tourists”?

TTRA Europe invites researchers and practitioners to share their research and expertise to shed more light upon the different perceptions and current and future challenges. This is an opportunity to explore the determinants and outcomes of smart tourism both within firms and destinations, across countries and cultures. Furthermore, we wish to explore new approaches to smart tourism to inform future research and explore managerial implications for destinations and tourism businesses. The conference will provide a platform for researchers and experts in the tourism industry and encourages young scholars to discuss their work with them


Submissions of presentations, papers and posters are invited relating, but not exclusively, to the following themes:

  • Digitalization and new technologies in tourism
  • Challenges and opportunities in Alpine tourism
  • Governance on the local, regional and national level
  • Community engagement in tourism development
  • Creative destination marketing strategies
  • Case studies of smart and sustainable tourism products
  • Entrepreneurship and creativity in tourism
  • Family firms and family dynamics
  • Small and micro-entrepreneurship in tourism
  • Small and large scale sporting events and winter sports
  • The role of sports in tourism development
  • CSR of businesses and destinations
  • Innovation (processes) in tourism businesses and organizations
  • HRM management and employee attraction/retention
  • Carrying capacity and overtourism
  • Mobility and transport for tourism
  • Linkages between agriculture and tourism
  • The creative industries and tourism services
  • The role of architecture and design in tourism
  • Social innovation in tourism

27.04.2020: PhD research day with Mike Peters, Scott McCabe and Andreas Kallmünzer


Guidelines and Submission Details:

Presentation and paper (extended) abstracts and panel descriptions (max. 500 words abstract or max. 5 pages, excluding references) by both academics and practitioners and PhD students are welcome in the following categories:

  • Research papers
  • Applied (industry and sector) papers
  • Case studies

We especially encourage industry partners to present their innovative (smart) projets in the designated practitioner sessions.

Contributions are required to be submitted by January 30th 2020. Authors will be advised after review of the contributions no later later than  February 20th 2020. Reviewer recommendations have to be addressed in the final version of the extended abstract and/or full papers which should be submitted by March 10th 2020.

Papers must be written in English and follow the instructions appearing on the conference website The TTRA European Chapter will select the best paper, the author(s) of which will be announced during the Conference Farewell Ceremony. You must submit your abstract as a MS Word file with your full name included: firstnamelastname_abstract.doc. This file should be sent electronically to



Innsbruck is located in the heart of the Alps and is surrounded by stunning mountains with year-round options for tourists. The city is easily accessible by road, rail and air (via Innsbruck airport or Munich airport). For more information see [Venue]


Conference Venue and Contact:

Team SME and Tourism
Univ.-Prof. Mike Peters
Karl-Rahner-Platz 3
6020 Innsbruck

University of Innsbruck
Department of Strategic Management, Marketing and Tourism